Introduction:
A Domain Health Score is a crucial metric for assessing the overall health and setup of your domain in terms of email deliverability. This score takes into account various DNS (Domain Name System) records that are essential for ensuring your emails are delivered to your recipients' inboxes rather than being marked as spam or rejected.
Components of Domain Health Score:
The Domain Health Score evaluates the following DNS records
- SPF (Sender Policy Framework)
- DKIM (DomainKeys Identified Mail)
- DMARC (Domain-based Message Authentication, Reporting & Conformance)
- rDNS (Reverse DNS)
- MX (Mail Exchange)
How It Works:
The system checks the presence and correctness of these DNS records. Each record is critical for establishing your domain's credibility and authenticity. The status of these records contributes to a cumulative score ranging from 0-100%. A higher score indicates a healthier domain setup, which improves your chances of successful email delivery.
Importance of Domain Health Score
A good Domain Health Score ensures:
- Improved email deliverability
- Reduced chances of emails being marked as spam
- Enhanced domain reputation
- Better email authentication
Maintaining a good domain score is essential to achieve good email deliverability. It has the highest impact on your email deliverability. Contact us if you need help improving your domain score.