Understanding Lead Status in MailOptimal
MailOptimal’s Lead Status feature helps you track the complete journey of your prospects once they’re added to an email campaign. Each lead is automatically assigned a status based on what happens next—emails sent, engagement, replies, bounces, or campaign completion—so you always know where every lead stands.
This makes it easier to manage campaigns, prioritize follow-ups, and analyze results.
Where to View Lead Status
You can view lead statuses in two places:
Leads Tab – A centralized view of all prospects across campaigns
Campaign → Leads View – Status of leads within a specific campaign
Each lead has a Status column that updates automatically as events occur.
Lead Status Lifecycle
When a lead is added to a campaign, MailOptimal assigns and updates its status based on system events or user actions.
1. Not Contacted
The lead has been added to a campaign
No email has been sent yet
This is the default starting status for every new lead.
2. Sent
At least one email has been successfully sent to the lead
No reply or engagement recorded yet
This indicates the lead is currently “in progress” within the campaign.
3. Engaged
The lead has shown positive engagement such as:
Opening an email
Clicking a link
Replying to an email
This is a strong signal of interest and helps you identify warm leads.
4. Replied
The lead has replied to one of your emails
Automated sending to this lead is typically stopped to avoid over-messaging
This status usually indicates a successful outcome and next-step action by your sales team.
5. Bounced / Blocked
The email could not be delivered due to:
Permanent bounce
Inbox rejection
Unsubscribe action
Do-Not-Contact (DNC) rules
No further emails are sent to these leads. These leads usually require list cleanup.
6. Unsubscribed
The lead explicitly opted out of future emails
Triggered by clicking an unsubscribe link or being added to a DNC list
This is a terminal status and cannot be reversed.
7. Completed
The lead has gone through all steps of the campaign sequence
No reply was received
The campaign sequence has ended
This helps you identify leads that may need re-engagement via a different approach.
8. Paused
The lead has been manually paused by the user
Useful for temporary holds or manual review
Paused leads will not receive further emails until resumed.
How Lead Status Changes Automatically
Lead statuses are updated automatically based on system events, such as:
Email sent → Sent
Open / click / reply → Engaged
Reply detected → Replied
Bounce or unsubscribe → Bounced / Blocked or Unsubscribed
Sequence finished → Completed
Users can also manually apply certain statuses like Paused where applicable .
Filtering Leads by Status
You can filter leads using Status filters in the Leads tab or within campaigns. This allows you to:
Focus on Engaged leads for follow-ups
Review Bounced leads for cleanup
Export leads by specific status
Analyze campaign performance more effectively
Multiple statuses can be selected at once for advanced filtering.
Lead Status in Campaign Analytics
MailOptimal uses lead statuses to generate campaign insights such as:
Distribution of leads across statuses
Reply and engagement trends
Bounce and completion rates
These insights help you understand what’s working and where improvements are needed.
Best Practices
Prioritize Engaged and Replied leads for manual follow-ups
Regularly review Bounced / Blocked leads to improve list quality
Use Completed leads for re-engagement campaigns
Pause leads when manual intervention is required
Summary
Lead Status in MailOptimal gives you a structured, real-time view of your outreach progress. By clearly showing where each lead stands, it helps you manage campaigns efficiently, improve follow-ups, and make data-driven decisions.