How to Use MailOptimal Lead Finder: A Step-by-Step Guide
MailOptimal Lead Finder empowers you to discover verified B2B leads effortlessly, drawing from a database of over 700 million professional profiles. This tool integrates seamlessly into your workflow, allowing targeted searches by name, job title, company, location, industry, and more. Below, we'll explore the interface and walk through every feature, from basic searches to advanced filters, ensuring you can build precise prospect lists quickly.
Accessing the Lead Finder Interface
- Log in to your MailOptimal account and navigate to Lead Finder tab
- You can see "People" tab and "Saved" tab
The People tab is your primary workspace for real-time searches and building fresh lead lists. It displays search results in a tabular format (sortable by name, role, company, location, etc.), with options to reveal details or add to campaigns. Below the tabs, you'll find action buttons like New (to start a fresh search) and Bulk Search toggle.
What makes "People" powerful are the layered filters and inputs—starting from Keywords at the top and extending down to Social Links at the bottom. These allow you to refine criteria step-by-step for hyper-targeted results from the 700M+ professional database. As you apply them, live counts update to show matching leads. Here's a breakdown, one by one:
Keywords
- Name: Enter a full or partial name (e.g., "John Doe") to target individuals.
- Show Exact Match: Checkbox for precise name matching, avoiding fuzzy results.
Location
Narrow by geography for localized outreach:
- Show Exact Match: For strict city or country criteria.
Africa(52)
Asia(45)
CAN > Metro Areas(34)
CAN > Provinces(13)
Europe(42)
North America(22)
Oceania(11)
South America(12)
US > Metro Areas(236)
Role & Department
Focus on decision-makers and functions:
- Job Title: Input specifics (e.g., "Software Engineer") with Show Exact Match.
- Department: Enter or select from:
- C-Suite (10)
- Finance (9)
- HR (6)
- Health (10)
- Legal (6)
- Marketing (11)
- Operations (11)
- Product & Engineering (18)
- Sales (7)
- Education (4)
Management Levels
Dropdown or checkboxes for:
- Founder/Owner
- C-Level
- Vice President
- Head
- Director
- Manager
- Senior
- Individual Contributor
- Entry
- Intern
- Volunteer
Changed Jobs Within
- Filter for recent job changers (e.g., last 30/90/180 days) to identify those open to opportunities. Select from a dropdown (e.g., 0-3 months).
Skills
- Enter skills (e.g., "SEO", "Python") with Show Exact Match for certified expertise matches.
Years of Experience
- Set ranges (e.g., 5-10 years) via sliders or inputs to target seasoned professionals.
Company Name / Domain
- Search by exact company (e.g., "Google") or domain (e.g., "google.com") with Show Exact Match.
Employee Count
- Filter by company size ranges (e.g., 1-50, 501-1000, 1000+) to match startups or enterprises.
Revenue
- Target by annual revenue brackets (e.g., $0-1M, $50M+) for financial fit.
Industry
- Select from broad sectors with counts:
- Agriculture & Fishing (6)
- Business Services (27)
- Community & Non-Profit Organizations (6)
- Construction (14)
- Consumer Services (12)
- Education (11)
- Energy, Utilities & Waste Treatment (9)
- Finance (13)
- Government & Public Services (14)
- Healthcare (20)
- Leisure & Hospitality (23)
- Insurance (1)
- Law Firms & Legal Services (2)
- Logistics & Supply Chain (5)
- Manufacturing (56)
- Media & Internet (19)
- Metals & Mining (2)
- Real Estate (7)
- Research & Technology (11)
- Retail (21)
- IT & Software (17)
- Telecommunications (3)
- Transportation (13)
SIC Code
- Enter Standard Industrial Classification codes (e.g., 7370 for Computer Programming) for granular industry targeting.
NAICS Code
- Input North American Industry Classification System codes (e.g., 541511 for Custom Computer Programming) alongside SIC for comprehensive coverage.
Contact Method
- Choose preferred outreach channels:
- Work Email (prioritized for professional use)
- Personal Email
- Mobile
- Phone
Education
Target by academic background:
- Major: With Show Exact Match, select or enter:
- Computer Science
- Business Administration
- Management
- Accounting
- Marketing
- School: Specify institutions (e.g., "Stanford University") with Show Exact Match.
- Degree: Levels with Show Exact Match:
- Bachelors
- Masters
- Associates
- Doctorates
- High School
Contact Info
- Social Link: Filter or reveal profiles (e.g., LinkedIn URLs) for warmer intros.
As you add filters, the results count adjusts dynamically. Combine them logically—e.g., "Marketing Directors in US Tech companies with 5+ years experience."
Pro Tips for Maximum Impact
- Layer Gradually: Start with 1-2 filters to build volume, then refine to qualify.
- Save Searches: Use the Saved Filters feature (no limits) for repeatable queries.
- Ethical Use: Comply with GDPR/CCPA—focus on value-driven outreach.
- Troubleshooting: If no results, broaden filters or check keyword spelling. For support, visit our Help Articles.
Master these steps, and MailOptimal Lead Finder becomes your secret weapon for filling the sales funnel. Start searching today and watch your outreach convert!